Video is an essential component of any marketing strategy. You're missing out if you're not already using video. Approximately 80% of marketers say video helps them increase sales, and 81 percent have gone so far as to use paid media to promote videos on Facebook. Users enjoy video as well, with 54 percent of people wanting marketers to create more video content and social media video generating up to 1200% more shares than text and image content combined.
According to some marketers, "if content is king, video is the crown."
But what if you don't have a video studio or a team of video specialists on staff to record and edit your videos? Never be afraid! It's now easier than ever to create high-quality videos on your own, without the help of an in-house team or by outsourcing your video marketing efforts. In this article, we'll go over the 15 best video editing software for beginners that you can use to create professional-grade video content to boost your content marketing strategy.
With a smartphone and the right video editing tools, almost anyone can create high-quality, professional-level videos. However, there are numerous tools available on the market. How do you find the best video editing software for a beginner? With this list, we've got you covered! Whatever you want to edit—ads, social media videos, short films, or even a full-length film—finding video editing software that has all of the features you need while remaining user-friendly can be difficult. If you stick to the video editing software options on this list, you'll find a great tool that's simple to use, compatible with your existing hardware and software, and provides the features and support you require at a reasonable price.
Wondershare Filmora, which aims for a broader user base than most video editors, is simple enough for beginners to use (if they don't mind a bit of a learning curve), but powerful enough to satisfy more demanding users. The phrase "suitable for all levels of ability" is thrown around a lot, but it's entirely appropriate here. It says a lot about the program that you can sit down and create something without needing to consult a manual.
When you learn that you can work with up to 100 video tracks and 100 audio tracks, it gives you an idea of what you might be able to accomplish – and that's before you even get into the titles, transitions, and effects.
You've probably heard of iMovie if you own a Mac. This app has a simple drag-and-drop interface as well as powerful video editing tools that make adding titles, music, and effects a breeze. iMovie allows you to add animated titles and credits to your movie in a variety of styles, as well as a variety of special effects, filters, and sounds.
Platforms: Windows, Mac
Adobe Premiere Pro is the preferred software for most video professionals, but it also has a user-friendly interface, making it ideal for beginners. You can color grade videos, adjust video sound, and import graphics and special effects from other Adobe applications.
So there you have it. The three best video editing software for beginners that we're currently loving. Many of these tools provide free trials, allowing you to test them out and find the one that works best for you. Each video editing software we've listed here has its own set of advantages and disadvantages, but you're the best judge of which features you absolutely require and which you can live without. However, there are a few factors to consider when selecting the best video editing software.
For those who are new to video editing, you should look for software that is either free or offers a free trial period so you can get to know the software and use it to edit a video.
To some extent, the video editing software you can use will be dictated by the platform you'll be using to edit videos. Some of the tools on this list are cross-platform, but others are only available for specific platforms (such as iMovie for Mac) or devices.
When looking for the best video editing software for beginners, look for one with a user-friendly interface and a low to no learning curve.
Consider the features you'll require for your video editing projects. It's a good idea to make a list of the features you absolutely need, the features you'd like to have, and the features you don't really need. With this knowledge, you'll be less tempted to invest in professional video editing software that has bells and whistles that may not be as useful to you.